What We Know About Penguin 2.0 So Far

Released on April 24th 2012, Penguin 2.0 has so far continued the work of the original Google Penguin algorithm in attempting to tackle web spam and poor linking practices. When Penguin was first launched last year, Google framed it as a way to punish sites that were engaged in ‘black hat’ SEO practices, from buying up links through web directories, to stuffing pages and meta tags with keywords.

Penguin 2.0 aims to build on this approach, and aligns with Google Panda in making it harder for sites to inflate their organic visibility without having quality content and organic linking from high quality sites to back up their position. What, then, do we know about Penguin 2.0 so far, and what can sites do to improve their ranking if they’ve been punished by the algorithm change?

What Penguin 2.0 Does

It’s perhaps best to start by looking to Google’s Matt Cutts, the chief engineer behind Penguin, to explain what some of the major features of version 2.0 are. As with the original Penguin, 2.0 is all about tackling web spam, but goes into more detail over what counts as links from low quality sites. Google have also updated their Panda algorithm, which is now in a state of ‘everflux’ so gaming Google is now harder than ever.

Cutts suggests that Penguin 2.0 will affect about 2.3 per cent of English and US search queries, and will also be rolled out to include other languages. The algorithm will work to promote good SEO practices from webmasters, which means generating relevant, well written content on sites, and building up a search profile based on links from high quality sites, rather than from pages that have been identified as participating in spam […]

By |June 24th, 2013|SEO|2 Comments

Google Releases “Help for Hacked Sites” to Combat Compromised Websites

In an attempt to reduce the number of hacked or compromised sites, Google has released an online tutorial series dubbed “Webmasters help for hacked sites”.

There are 8 different steps in the recovery process, each of which is targeted towards a different level of user. If you are unfamiliar with any of the steps outlined in the guide, then Google recommends contacting your hosting provider or support team to let them handle the issue.


Even the most tech savvy webmasters occasionally fall prey to vulnerabilities in popular scripts. This is particularly true of CMS platforms like WordPress or Joomla, with one of more memorable issues in recent history being the heavily exploited vulnerability within TimThumb.

If you’ve recently seen instances within Google’s SERPS of any of the following messages for your website:

  • This site may be compromised
  • This site may harm your computer
  • Reported attack page!
  • Phishing (web forgery) suspected
  • Notice of suspected hacking

Then your website may be compromised.


Head on over to http://www.google.com/webmasters/hacked/ to learn more about the removal process or start by watching the video below.

By |March 14th, 2013|General|0 Comments

Does Guest Blogging Really Work? – A Live Case Study

Now that Guest Blogging has become an SEO’s weapon of choice, there has been a substantial increase in the level of outreach that is currently being undertaken on a day to day basis (and subsequently a decrease in the quality of outreach and content) but the question at hand today is, does guest blogging really work and if done corrently how effective is it?

The Challenge & The Benchmark

Starting from the 7th of January 2012 I will attempt to write 30 guest posts over the course of 60-90 days (although 20 will probably be my limit) and have them all published by the 7th of April. All content will be unique and anchor texts will be diversified. I will be completely transparent with regards to all the posts and they will be available to read below.


By |January 6th, 2013|Link Building|3 Comments

Deciphering The Google Reconsideration Request Responses

For those that feel that they may have been hit by a penalty, Matt Cutts has released a video explaining the various responses that you can expect to receive. In the wake of the numerous Panda/Penguin updates, Google also released the disavow links tool (16th October 2012). As a result, the response time for a recon-request may have increased while webmasters purge their low-quality backlinks and disavow links they were unable to move.


By |November 21st, 2012|SEO|1 Comment

EMD, Panda & Penguin – The “Trilogy of Search Terror”

Over the past few weeks Google have released an onslaught of new updates dedicated to reducing spam and increasing the quality of their organic results. As if releasing the EMD and Panda updates back to back wasn’t bad enough, Google decided to release their latest data refresh of Penguin yesterday (5th October 2012). Today I’m going to be covering what these new updates mean for you and discussing the close proximity of all three updates dubbed “The Trilogy of Search Terror” by Search Engine Watch.

The Timeline

  • Google Panda “20” – 27th September 2012
  • The EMD Update – 28th September 2012
  • Google Penguin 3 – 5th October 2012


By |October 6th, 2012|SEO|4 Comments