Search Engine Optimisation Services

Search engine optimisation is the process of increasing the visibility of your website by making it search engine friendly. This is done by optimising multiple elements of your website structure and code, with the ultimate goal of making more money from your website; while increasing your prevalence in organic SERPS (search engine results pages).

Traditionally this is done through a mixture of on-page optimisation and off-page strategies including link building and manual outreach. By creating engaging content and increasing the visibility of your brand across the net, together we can improve your positions in all of the leading search engines!

What Is The Process?

Before any work commences, I like to have a 1-on-1 chat with all potential clients to discuss your goals and aims. Once we’ve had a chance to discuss what it is you’re looking for the process is quite simple!

Defining Your KPI’s

Your Key Performance Indicators should be specific to your business, whether that means increasing overall traffic flow, increasing customer spend or building brand awareness.
Increasing your positions in the major search engines through search engine optimisation will help you achieve your KPI’s but try not to limit your success by focusing on “Page 1, Position 1” for one key term.

Keyword Research

First we need to create a list of seed keywords and analyse the potential traffic and ROI that this traffic can deliver to your business, and whether SEO is the best solution for your advertising budget! SEO isn’t just about being page 1 position 1 for a list of key terms, but making sure that the key terms your ranking for are relevant to your industry and will ultimately convert.

On-Page Report

An initial report will be generated on completion of the site analysis, at which point we can discuss how to implement the changes required to your website. If your website runs off a CMS or FTP then details will have to be provided for the modifications to be applied.

On-Page Modifications & Content Update

We’ll then implement any of the required changes to your website and discuss a content strategy for your business. By creating fresh and engaging content for your website, you’re increasing the engagement between you and your users. All of which are positive signals to a search engine and ultimately result in an improvement in visibility.

Link Building Campaigns & On-going Support + Rank Tracking

While your on-page changes are being implemented, an ethical link building campaign involving a mixture of guest posting, outreach and content marketing will be initiated. The cost of this is dependent on the difficulty of your key terms.

Search Engine Optimisation

Still interested? I don’t believe in a “one size fits all” SEO Service, and packages that fix 5-10 pages of your site but neglect the rest are destined to fail! I don’t do things by half measures. I only work with clients who are willing to go the extra mile to succeed.

With that in mind, if you’d like to know more. Please click below!

The Packages!

The Packages

All my packages are customised based on the size of the site and complexity. Most small 3-5 page sites with low difficulty key terms will cost £300-500 per month. Larger sites in reletively competitive niches will cost in the region of £1,000-2,500 per month and corporate sites or incredibly competitive niches will cost in excess of £2,500 per month (Insurance / Payday Loans etc).

  • Service
  • Initial Work
  • Keyword Research
  • Initial Ranking Report
  • On-Going Ranking Report
  • Backlink Audit
  • Setup of Social Profiles
  • On-Site Work
  • Title Tag Optimisation
  • Meta Descriptions
  • Header Tag Analysis
  • Content Analysis
  • Content Creation
  • Internal Link Analysis
  • Additional Work
  • Sitemap Creation
  • Robots.txt Analysis
  • Webmaster Tools Setup
  • Canonicalisation Analysis
  • Robots Crawl Analysis
  • GA Installation
  • E-mail Support
  • Telephone Support
  • Final Report
  • Implementation of Fixes
  • Off-Page Work
  • Guest Posting
  • Content Marketing
  • Outreach
  • Local Directory Submissions
  • Brand Protection
  • On-going SEO
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  • Initial Phone Call + On-Going Support
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  • Optional
  • Keyword Research
  • Initial Ranking Report
  • On-going Ranking Report
  • Backlink Audit (This may highlight any causes of penalties from over-optimisation)
  • Setup of Social Platforms (G+ / Twitter / Facebook)
  • Title Tag Optimisation
  • Meta Description Optimisation & Suggestions
  • Header Tag Analysis
  • Content Analysis & Suggestions
  • Content Creation & Refresh
  • Internal Link Analysis
  • SEO Friendly URL Creation
  • Sitemap Creation & Submission
  • Robots.txt Analysis
  • GWT & Bing Webmaster Tools Setup
  • Analysis of Potential Canonicalisation Issues
  • Emulated Robots Crawl Analysis
  • Installation of Google Analytics
  • E-mail & Telephone Support
  • On-going Reports & Support
  • Implementation of Recommendations

Please click “The Packages” for more information on what your SEO package will entail.
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Clients

Are you ready to order or would you like to discuss my packages further? Please contact me below, or request a free call-back via my contact form.
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