Does Guest Blogging Really Work? – A Live Case Study

Now that Guest Blogging has become an SEO’s weapon of choice, there has been a substantial increase in the level of outreach that is currently being undertaken on a day to day basis (and subsequently a decrease in the quality of outreach and content) but the question at hand today is, does guest blogging really work and if done corrently how effective is it?

The Challenge & The Benchmark

Starting from the 7th of January 2012 I will attempt to write 30 guest posts over the course of 60-90 days (although 20 will probably be my limit) and have them all published by the 7th of April. All content will be unique and anchor texts will be diversified. I will be completely transparent with regards to all the posts and they will be available to read below.


By |January 6th, 2013|Link Building|3 Comments

Directory Submissions – Is It Time To Call it a Day?

Is it time for the final curtain call on directory submissions? Are they causing more harm than good, and what do we do about DMOZ and Yahoo? Read More...
By |September 1st, 2012|Link Building|2 Comments

Looking At The Future Of SEO – feat. Penguin & Panda

My latest blog post discussing the impact of Penguin & Panda, and some helpful hints that should help you adapt to the latest updates! Read more...
By |May 10th, 2012|Link Building|3 Comments

The Rise Of The Guest Post – White Hat Ethical Link Building

Guest Posting is a strategy that has been evolving over the past few years, there are traces of guest post tutorials stretching back to late 2007 (if you can find some before then please leave a comment as it be great to see just how far guest posting has truly evolved). It is promoted by SEO evangelists worldwide and is becoming a common strategy for in-house and agency SEO’s alike. Read more...
By |March 14th, 2012|Link Building|0 Comments

The Methodology Of Setting Link Building Goals

Clear your mind, I’m going to take you on a journey into the psyche of a link builder – In this post I’m going to be covering the reasoning behind setting link building goals – how to set realistic targets and to finish off I’ll be giving you my personal link building worksheet! (If you would like to download the linking worksheet I use in this post please scroll to the bottom of the page for the download link!)

Before undertaking any link building campaign you need to ask yourself a few questions:

  1. What am I trying to achieve by building these links?
  2. Do I have a budget for this campaign?
  3. Is this a long or short term strategy?


By |November 28th, 2011|Link Building|0 Comments