SEO Challenge: Rank Top 10 For SEO Consultant in 60 Days or Less

The Challenge

I’ve decided to set myself a new organic challenge. Ranking EMD’s has become a bit too easy and because of this I’m going to embark on this new adventure to push my optimisation and link building techniques “to the extreme” and hopefully prove that white hat link building techniques are still effective and will trump automated / low quality link profiles in a field where link purchasing is wide-spread and competition is fierce.

N.B. Of course all link building strategies are considered manipulative and by doing this it is in effect against search engine guidelines, but you’ve got to push the boat out once in a while!

The Challenge:


  1. To achieve a top 10 position in Google UK for the term SEO Consultant within 60 days.
  2. Start Date: 21st March 2012 6pm GMT.



  1. No Black / Grey hat techniques.
  2. All link building activities will be documented and visual at the end of this task.

Current results for “SEO Consultant” in Google UK.

  5. Wiki

Competitor Backlink Analysis

After undertaking some substantial competitor research to see what I’m up against there are a number of highly unnatural link profiles in the top 10. 2 of the top 10 had a 100% dofollow backlink profile. 1 had a only 6 variations of anchor text. Link buying isย prevalent and there was a quite humorous failed automated blog commenting strategy whereby the opening bracket was [ instead of { resulting in 42 backlinks where the anchor text is “[||name|click here}”.

Competition is fierce and I do have some concerns that I may have set the bar a little bit too high but the saying “Shoot for the moon. Even if you miss, you’ll land among the stars”.

If you’d like to leave me a comment or stalk me on twitter I’d be happy to answer and questions ๐Ÿ™‚

Update: 9th May 2012

Truth be told, I haven’t pushed this as much as I would like. Total links generated so far – 12.
Current Organic Result For “SEO Consultant” in Google UK: ~230

I’ll be pushing this particularly hard over the next week to see if I can scrape a win.

Update: 17th May 2012

Only a few days to go. Honestly don’t think I’m going to make it but there has been some substantial progress.

Current Organic Result For “SEO Consultant” in Google UK: 97

The Final Result: 21st May 2012

Unfortunately I didn’t reach my goal, but have learnt a lot in the process. The last check I performed placed me at 63 for “SEO Consultant”. Not a complete failure but by no means a success. I will keep pushing and hopefully this time next month I’ll have something a bit better to report on!

Update: 24th May 2012

Although the official challenge has stopped and I had not reached my goal I am still making headway with the term “SEO Consultant” it had peaked at 26 but is currently sitting at approximately 35-38. I’d be happy to see a result within 90 days and I will still be actively aiming to achieve this position. Slow and steady wins the race ๐Ÿ™‚

8 Replies to “SEO Challenge: Rank Top 10 For SEO Consultant in 60 Days or Less”

    1. Thanks buddy – i’ll contact you regarding that guest post ASAP ๐Ÿ˜‰ Content outreach will be my primary strategy and i’d love to prove that an aggressive white hat strategy can out perform en-masse linking campaigns of yester-year.

    1. Truth be told I haven’t had the time to deal with it over the past 3 weeks. However I’m going to be kicking it overtime to try and hit my targets!

  1. Hi Sebastian,

    Would love to know where you are in the SERPs now after the Panda & Penguin fiascos of this year. Did your white hat link building help or hinder your rankings….or did your site “stick”?

    It would also be interesting to know if the sites you mentioned with the blackhat backlink profile are the ones that disappeared from the SERps or if they are still there.

    1. Hi Mick,

      Truth be told I’d lost interest in this challenge and focused on other terms that weren’t so generic. This site doesn’t really deserve to rank for “SEO Consultant” at the moment.

      Other terms have indeed stuck (some have increased in visibility), SEO Consultant is still fluctuating between 50-180 so I have no doubt that with a few more high quality back links I’d get the position I’m looking for.

      A few of the sites that were ranking for that particular term have disappeared from the top 1000 so it seems that Penguin got the better of them ๐Ÿ˜‰

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